March 2012

Water Footprint Network

Over the last few months and years, C&A has been developing methods to invest in more sustainable use of water. We recently became a Sponsoring Partner of the Water Footprint Network (WFN). Via their links to various academic institutions in Europe and in Asia who have provided the necessary mathematical models, an iconic study in cooperation with WFN has concluded that our increasing commitment to the sourcing of organic cotton fibre has led to an improvement in the grey water footprint in organically farmed areas in relation to areas where the cultivation of cotton still takes place in more conventional ways, which still involve heavy use of chemical pesticides and fertilizers.  From a quantitative perspective, and in partnership with Cotton Connect, we have invested financially in supporting various ways to enable marginal farmers to purchase drip irrigation equipment, and therefore to substantially reduce their use of water, whilst increasing their yields at the same time.